I follow new brands as soon as they're available to maximize my chances of unlocking a new badge, so the majority of my friends are brands. Recently, brands like the IFC (Independent Film Channel) and The Huffington Post have been adding content in the form of a dialogue box based on the location of your latest check in "to see the world through the lenses of my favorite organizations." It was cool to read the info at first, but after getting the same info over and over I'd opt for a mute button option.
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